What really is INTERNET MARKETING?
Many definitions were formulated by different Internet marketing gurus and various interpretations by individuals who have already got a try of this huge and lucrative business opportunity. Despite of the existence of several definitions, there are still hundreds to thousands of aspiring Internet marketers who are still searching for the exact definition of Internet marketing. They do not want to get in a situation wherein they do not have any idea of what they are into.
To determine the exact definition of Internet marketing, let us examine the following scenarios. Ask some 100 individuals about the definition of Internet marketing and 99 percent of them will point you to a single direction—the search engine. You will go to your favorite search engine, type the words “define Internet marketing” and click the “search icon”.
The result is….
The top pages of search results will display the marketing veterans who have established themselves to be the pioneers of Internet marketing, thus they really deserve a spot to provide the definition by themselves. However, if you will take a look on the placement ads on search result pages, there seems to be another story to tell.
You will notice that most of the ads associated with Internet marketing are intended to aid websites to get more traffic or hits. Yes, Internet traffic is the lifeblood of a website, but it is just the start of Internet traffic. Combining this concept with the traditional conduct of marketing and the Internet as the marketing medium, you will be able to arrive on the following conclusion:
“Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings”.
The fulfillment of Internet marketing is dependent on the utilization of interactive technology, which the definition specified as the “Internet”. The utilization of the Internet involves the existence of different Internet marketing services. Without these services, the Internet will not be able to perform on its specific task as the marketing medium between Internet marketers and their clients.
Every online entrepreneur must be familiar with Internet marketing services to keep their online business alive. Such services are very vital in the development of their online business as well as the success of their Internet marketing career.
Here are some of the basic Internet marketing services that you should know and be familiar with:
• Search engine optimization- search engines are powerful tools in locating websites and other useful information on the Web. Most Internet users make use of search engines to find the information that they need. Thus, your site must appear on the top pages of a search engine page result. Through optimizing your website (reengineering its contents), you will be able to achieve better search engine placement.
• Indexing- it involves the procedure of submitting your web pages for search engine registration and other Internet-based directories.
• Keyword research- it is the identification of highly-searched keywords and key phrases that are relevant to your online business.
• SEO consultation- it is recommended for novice Internet marketers to invest with an SEO (search engine optimization) consultant who will help you in planning the methods of marketing your website successfully.
• Use net- it is a worldwide bulletin board system wherein it contains more than 14,000 forums. Use net is considered to be one of the fast and efficient methods of generating targeted traffic for a website. It covers every interest group and commonly used by millions of individuals around the world everyday.
• E-mail marketing- it is one of the popular advertising methods used on Internet marketing. It makes use of electronic mail that is sent to a list of subscribers who want to receive updates about your products and/or services.
• Press releases- this services is used to announce any site launches, special product offerings, and other useful information relevant to your online business. These press releases are drafted carefully to attract more people towards your website.
There are other Internet marketing services available, but the aforementioned services are the most basic and essential ones. You will not succeed on your Internet marketing business if you will not incorporate any of the services discussed. Make sure that you will integrate them in your online business and expect the best results out of it.